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The inbox: If you can make it there, you can make it anywhere in email marketing. When brands send messages to a large audience, they must navigate rules intended to protect users from getting a lot of spam. Strong email deliverability tactics determine the success businesses have in making sure their readers see and open their messages.  Let’s look at the factors that impact … [Read more...] about The Guide to Email Deliverability: Tools, Tips & Best Practices

Formula creation and maintenance is an important skill to have as an Awesome Admin. You can use formulas to automate calculations, validate data, derive values, perform conditional logic, concatenate information, trigger automation, calculate date/time, and much more. You will commonly use formulas in (the most obvious) formula fields, validation rules, and default values in … [Read more...] about Einstein for Formulas | Spring ’24

Salesforce is ever-expanding its product offerings, and this year, the most fantastic features of the platform are all things artificial intelligence (AI). Have you started exploring capabilities? Are you truly getting the most from the features? In this post, we’ll cover five ways to make your sales and service reps’ lives easier with AI. 1. Enhance the customer experience … [Read more...] about 5 Ways to Make Your Sales and Service Reps’ Lives Easier with AI

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape.  On the heels of so much change last year, what education trends are in store for the industry in the … [Read more...] about The Future of Education: 8 Trends to Watch in 2024

There are about 23.5 million field service workers worldwide, and 86% of decision makers at firms with a field service team say it’s critical to scaling their business. And yet, even among high performing organizations, only 57% of field service workers say the technology they use drives job satisfaction. We wanted to understand what was missing — and how design choices could … [Read more...] about Help Field Service Workers Love Their Jobs More