Blog

What’s more frustrating than manually compiling and analyzing data that’s delivered on spreadsheets or PDFs? If you ask a key account manager (KAM), they might cite the hours they spend completing forms and reports. Your marketers might shake their heads over the communications that always seem one step behind what your customers really need. And in service, your agents could … [Read more...] about How Data and AI Are Changing the Consumer Goods Industry

Businesses have tried and failed to get value from their customer data for years. It’s easy to see why—it’s hard to connect data from different systems, harmonize it into something useful, and most importantly put it to work for your customer.  Now, there’s a solution. Data + AI + CRM. What does Data + AI + CRM mean? The future of business is Data + AI + CRM. At Salesforce, we … [Read more...] about Data + AI + CRM Trailhead Quests

Generative artificial intelligence (AI) has been making headlines, but beyond wondering what it is, have you begun to think about the future of generative AI for Salesforce Developers? I hope you’re as excited as I am about this new technology and how it can help enhance the work you’re doing today. Let’s explore the fundamental principles of generative AI and what it means for … [Read more...] about The Potential of Generative AI for Salesforce Developers

Table of contents What is AI in customer service? What are the benefits of AI in customer service? 8 examples of AI in customer service How to use AI to improve customer service 3 things to consider when implementing AI in customer service The future of AI in customer service How to get started with AI in customer service If you asked any customer service professional to … [Read more...] about Everything You Need to Know About AI in Customer Service

Do you have a to-do list of pesky tasks lingering over you? We’re talking about the ones that must be done to execute a campaign: gathering and analyzing data, creating catchy email subject lines, determining the right audience to target, and so much more. These tasks can steal your time — and maybe even your sanity. But now there’s a way to reduce that heavy lifting, helping … [Read more...] about 9 Ways AI Can Save Marketers Time, Money — and Grief