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If my years in sales have taught me one thing, it’s to never assume I know what’s really keeping a customer up at night. Customers are diverse, and their pain points are more varied than you’d think. If sales were like video games, customer pain points are all the obstacles that stand between a player and the next level. To overcome these obstacles, customers come to sales … [Read more...] about Customer Pain Points: How to Identify Them and Solve Common Problems

Today on the Salesforce Admins Podcast, we talk to Ketan Karkhanis, EVP and GM of Sales Cloud at Salesforce. Join us for a replay of this episode about all of the new Sales Cloud features that have gone live recently and how you can use them to transform your organization. You should subscribe for the full episode, but here are a few takeaways from our conversation with Ketan … [Read more...] about Replay: Sales Cloud Core with Ketan Karkhanis

Imagine if AI could automate routine business tasks like drafting emails, generating campaign briefs, building web pages, researching competitors, analyzing data and summarizing calls. Automating such repetitive tasks can free up an immense amount of valuable human time and effort for more complex and creative activities like business strategy and relationship building. … [Read more...] about What Is a Reasoning Engine?

Just how much impact can a new ice cream bar have? Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity. Brands want to maintain relevance, meet … [Read more...] about Speed Up Product Innovation: 6 Strategies for Success

More than two decades ago, we launched Salesforce with a mission to empower sales professionals, sales operations, and sales leaders to forge meaningful connections. Today, we’re delighted to announce that our efforts have been recognized on both G2 and Gartner, thanks to your support. Salesforce voted #1 Global Software Company on G2 Our flagship product, Sales Cloud, is #1 in … [Read more...] about Salesforce Earns Top Honors from G2 and Gartner