What’s more frustrating than manually compiling and analyzing data that’s delivered on spreadsheets or PDFs? If you ask a key account manager (KAM), they might cite the hours they spend completing forms and reports. Your marketers might shake their heads over the communications that always seem one step behind what your customers really need.
And in service, your agents could point to rising case volumes, wondering how slower response times are affecting your customer relationships. Smart use of artificial intelligence (AI) in consumer goods (CG) could change all that.
In CG, slow processes are hindering progress at the same time 93% of leaders say growth is their top priority. To score quick wins, they’re turning to artificial intelligence (AI). Why? AI makes it easier and faster to compile and analyze data, personalize customer communications, and complete rote tasks, helping to relieve margin pressure and satisfy demanding customers.
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