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Personalize, personalize, personalize. We all know it’s the key to great email marketing, but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content.  But what exactly is segmentation in practice, and how do you make sure you’re … [Read more...] about How To Get Started With Email Segmentation

Designing sales compensation plans is a delicate balancing act. An effective comp plan simultaneously incentivizes sales performance and protects the company against financial crisis. These competing priorities lead many organizations to implement one of the most consequential — and sometimes controversial — provisions you’ll find in a compensation plan: the clawback clause. In … [Read more...] about How to Use Clawback Clauses in Your Sales Comp Strategy

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. If you’re wondering what that means in practice, you’re in the right place to learn. We’ll explore practical tips and strategies to help you navigate the negotiation process … [Read more...] about How to Negotiate Your Next Sales Contract: 9 Tips for Success

Today on the Salesforce Admins Podcast, we talk to Gary Brandeleer, Senior Director of Product Management, Emerging Tech and Products at Salesforce. Join us for a roundtable discussion of everything Einstein Copilot: what it can do, how you can customize it, and what you need to do to get your org ready to get the most out of it. You should subscribe for the full episode, but … [Read more...] about Introduction to Copilot with Gary Brandeleer

Customer expectations, market trends, and business needs change fast. As artificial intelligence (AI) advances at a rapid rate and teams are asked to do more with less, how can businesses extend their brand quickly to meet new needs? With the flexibility and agility of headless commerce. You’ve probably heard about headless commerce. Some tout the endless benefits of a headless … [Read more...] about What Is Headless Commerce — and Why Is It So Popular?