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The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape.  On the heels of so much change last year, what education trends are in store for the industry in the … [Read more...] about The Future of Education: 8 Trends to Watch in 2024

There are about 23.5 million field service workers worldwide, and 86% of decision makers at firms with a field service team say it’s critical to scaling their business. And yet, even among high performing organizations, only 57% of field service workers say the technology they use drives job satisfaction. We wanted to understand what was missing — and how design choices could … [Read more...] about Help Field Service Workers Love Their Jobs More

Retailers breathed a tempered sigh of relief as the results of the 2023 holiday shopping season rolled in. US and global online retail sales were up 1% and 3%, respectively, due in part to increased demand. So how does that impact our retail predictions for 2024?  Inflation is expected to stabilize with some categories possibly experiencing deflation, and consumer sentiment … [Read more...] about Put Our 2024 Retail Predictions to Work

If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can.  According to our research, email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and … [Read more...] about How To Build the Email List of Your Dreams

Turning prospects into customers is a bit like a relay race. Imagine the marketing team as the first runner. They’ve sprinted hard, nurturing each lead with care and precision, and now they’re holding the baton of customer interest. Next up is the crucial moment: passing the baton to the sales team, set to dash to the finish line, er, close. This is the thrust of converting … [Read more...] about MQL vs. SQL: What Are They How Do They Help You Sell?