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Starting a small and medium-sized business (SMB) involves planning, making key financial decisions, and understanding what it takes to succeed. The good news is, that you have the potential to make a big impact if you can learn what it takes to be successful. These tips will help you realize that small businesses make big bucks. But first, let’s be sure to define SMBs and why … [Read more...] about What Is an SMB and What Do You Need to Know to Be Successful?

What you’ll learn about Gen Alpha What is Generation Alpha? Altruistic life goals and concerns Fiercely individualistic and prioritizes being themselves They value both authentic digital relationships and nostalgia brands Interested in, and more receptive to, new technology like AI Gen Alpha lives on different platforms than Gen Z and engages with them differently The world … [Read more...] about How Marketers Can Connect With Generation Alpha

Performance matters. And in any endeavor where humans compete, scores will be kept. With paychecks and bonuses tied to performance, the sales team naturally attracts competitive people. When assessing your team, learning how to measure sales closing percentage reveals consistent closers — and those who need to step up their game. If you want to improve your team’s sales closing … [Read more...] about What Is Sales Closing Percentage, and How Do You Measure It?

I bet you can’t recall the last time you thought, “Oh, I know Code Builder can help me do that.” Think hard, because I bet the answer is never. Now contrast that with previous tools like the Developer Console and Workbench, and the answer is “I’m glad I had that.” I think we haven’t given Code Builder a chance. In fact, I dare say that after this post the five words that come … [Read more...] about Code Builder for Salesforce Admins

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. Yet, only 24% are actually using any form of contact center … [Read more...] about 4 Ways Your Contact Center Can Get Started With Generative AI