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No matter the size of your organization, or how many admins you have on your team (if you have a team!), one of the last things you probably enjoy doing is writing documentation. I hear you—it’s hard to start writing documentation, know what to capture, and figure out where to put it so you’ll actually go back to it as a reference. We’ve talked about the importance and value of … [Read more...] about How to Use Salesforce to Manage Your Documentation

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t?  It’s a question worth exploring. Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns … [Read more...] about What Generative AI Leaders Know That You (Probably) Don’t

Your company’s product or service may be incredible — but if your customer experience is not, you may lose customers. We found that 94% of people say how a company treats them influences their decision to buy, and 48% have switched brands for better customer service. Setting high customer service standards helps your team deliver an excellent experience. But be careful how you … [Read more...] about 8 Ways To Raise Your Customer Service Standards

Let’s face it: If you’re not offering personalized experiences, you’re probably losing valuable customers. However, even with countless resources available to improve personalization, marketers still face many hurdles when executing their strategy. If you’re just starting this journey (or tired of hitting roadblocks), we’ve outlined some personalization challenges to watch out … [Read more...] about Frustrated by Personalization Challenges? 4 Ways to Improve Your Customer Journey

Veteran reps will tell you that sales isn’t as simple as prospect, pitch, and close. A steady stream of objections, rejections, and pivots make it more of an uphill slog than a gong-ringing joy. And it’s become more challenging: Two-thirds of sales professionals say sales is harder now than it was in previous years. One way to overcome the slog: finding inspiration in tactical … [Read more...] about Your Best Day in Sales Is On the Other Side of These 35 Motivational Quotes