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As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, … [Read more...] about Building Trust in AI Needs a Human Touch

In many organizations, the highest performers are often promoted to sales leadership positions. But being able to close deals doesn’t automatically make you a good leader. That’s because leading a sales team to success takes a different skill set. Think of it like being a football coach. While a player might be able to execute seamlessly — passing, running, tackling — they … [Read more...] about 6 Traits of Successful Sales Leadership

A bad experience is one of the top reasons a customer will leave a brand, and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. While you may have heard of customer obsession and think your company is hitting the mark, how can you be sure? “The … [Read more...] about What is Customer Obsession? Steps, Examples, & Importance

Get cozy with these 14 key admin skillsBuild your Salesforce Admin resumeMap your skills and collect examplesFinal tips for your Salesforce Admin resume I’ll spare you the obligatory intro paragraph about how radically in-demand Salesforce Admins are in today’s job market. Or how, with the growth of AI, now is quite possibly the most exciting time to be an admin: AI-assisted … [Read more...] about Craft Your Next Resume Using the Salesforce Admin Skills Kit

The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. It’s a battle between administrative burdens and elevating the customer experience – a situation that happens all too often. But here’s the … [Read more...] about Automate With Purpose: Benefits and Best Practices of Business Process Automation