As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. Results show customers and users do believe in the potential of AI to increase efficiency and consistency, bring inspiration and fulfillment, and improve how they organize their thoughts. But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm.
So, what does that mean for admins who are responsible for influencing how generative AI shows up for humans? Let us share some context and guidance for ways to support human-generative AI interaction.
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