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Comparison isn’t always the thief of joy. When’s the right time to hit ‘send’? What subject line should you use? Which image is best? These might seem like small choices, but they are things that email A/B testing can help you figure out. According to our State of the Connected Customer report, nearly two-thirds of customers expect companies to adapt to their changing needs and … [Read more...] about Learn The ABCs of Email A/B Testing

Recently, I asked my 16-year-old son if he had heard of ChatGPT (“Um, yeah, dad.”) and I wondered if he was using it at school. He said it helps him generate templates or starting points for essays. I then asked him if ChatGPT makes him smarter. No, he said, just faster. So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work. Would it make … [Read more...] about Can An AI Assistant Make Us Faster and More Creative? 

In the Spring ’23, Summer ’23, and Winter ’24 Salesforce Releases, Salesforce launched hundreds of new features. Make sure you’re up to date on the latest and greatest features for admins by reading about the new features admins were most excited about this year.  Lightning Experience enhancements From new Dynamic Forms enhancements to the Prompt Builder tool, there’s never … [Read more...] about Product Announcements You Might Have Missed in 2023

The phrase “customer experience” gets thrown around a lot these days. But what does it really mean? That’s not as easy to answer as you might think. The concept is tough to define because it includes so many different aspects of the customer journey from the contact center to the field — and beyond.  But this much is clear: customer experience can’t be ignored. Our research … [Read more...] about Looking To Create a Great Customer Experience? Start With These 5 Steps

IT teams can run into problems quickly. We’ve all seen it. There are endless distractions, shifting priorities, and fires to be put out. Teams get pulled in every direction, and mistakes are made. How can you make your software development lifecycle process streamlined and successful? Start with an organized approach from the beginning, and ensure you have the right tools and … [Read more...] about 4 Ways You Can Prevent Common IT Mistakes