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When forecasting your company’s financial future, the right calculations can make the difference between on-target projections and missed opportunities. You might think you know when your sales are up or down (and how that affects the bottom line), but are you using the right formula? If you’re unsure, look no further: The percentage of sales method is one of the most easiest … [Read more...] about Learn to Use the Percentage of Sales Method to Improve Your Forecasting

The inbox: If you can make it there, you can make it anywhere in email marketing. When brands send messages to a large audience, they must navigate rules intended to protect users from getting a lot of spam. Strong email deliverability tactics determine the success businesses have in making sure their readers see and open their messages.  Let’s look at the factors that impact … [Read more...] about The Guide to Email Deliverability: Tools, Tips & Best Practices

Formula creation and maintenance is an important skill to have as an Awesome Admin. You can use formulas to automate calculations, validate data, derive values, perform conditional logic, concatenate information, trigger automation, calculate date/time, and much more. You will commonly use formulas in (the most obvious) formula fields, validation rules, and default values in … [Read more...] about Einstein for Formulas | Spring ’24

Salesforce is ever-expanding its product offerings, and this year, the most fantastic features of the platform are all things artificial intelligence (AI). Have you started exploring capabilities? Are you truly getting the most from the features? In this post, we’ll cover five ways to make your sales and service reps’ lives easier with AI. 1. Enhance the customer experience … [Read more...] about 5 Ways to Make Your Sales and Service Reps’ Lives Easier with AI

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape.  On the heels of so much change last year, what education trends are in store for the industry in the … [Read more...] about The Future of Education: 8 Trends to Watch in 2024