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Paul Bookstaber

What is a Subscription Business Model?

June 27, 2024 by Paul Bookstaber Leave a Comment

With a subscription business model, a customer doesn’t pay for your product or service all at once. It’s a pay-as-you-go relationship, where you can nurture relationships and and enjoy consistent revenue streams, and the growth that follows, over time as customers continue to renew. That’s the vision anyway. The truth is subscription business models don’t always succeed. They … [Read more...] about What is a Subscription Business Model?

18 Sales Best Practices From the Most Accomplished Sellers We Know

April 25, 2024 by Paul Bookstaber Leave a Comment

We’ve come a long way since the ancient Greek chariot — the bicycle, the car, the segway? — but we’ve still never improved on the wheel. Some things are so great they don’t need to be reinvented. With all the change coming to sales today — the data, the automation, the AI — there’s some comfort in knowing that the most basic sales best practices are here to stay.  We’re sharing … [Read more...] about 18 Sales Best Practices From the Most Accomplished Sellers We Know

Chicken Soup for the Quota: 12 of the Greatest Sales Books Ever Written

April 18, 2024 by Paul Bookstaber Leave a Comment

“It’s nice to know that even after 30 years of being a professional seller, this old dog can learn new tricks,” said Kevin Thiele, CRO of Sales Code. He was referring to his favorite sales book — MEDDICC: The Ultimate Guide To Staying One Step Ahead in the Complex Sale — and how its words of wisdom helped him save a deal. Salesblazers like Thiele say that a growth mindset is … [Read more...] about Chicken Soup for the Quota: 12 of the Greatest Sales Books Ever Written

27 Top Sales Influencers You Should Follow in 2024

April 2, 2024 by Paul Bookstaber Leave a Comment

What just happened? It feels like we turned around and blinked, and everything about sales changed. There are shiny new things, like AI writing emails, revealing the best way to close deals, and even prospecting for us. But there are also challenges: Prospects are buying on more channels and doing their own research upfront, pushing reps to deliver more value and engage with … [Read more...] about 27 Top Sales Influencers You Should Follow in 2024

Make Your Sales More Efficient with Sales Qualified Leads (SQLs)

March 18, 2024 by Paul Bookstaber Leave a Comment

A new list of leads pops up on your computer. With the end of the quarter fast approaching, you’re tempted to dive right in and call them all. But your to-do list is long and your calendar is full. You don’t have a ton of time to devote to cold calls before quarter’s end. Then you open the list and see that many names have already been qualified by your marketing team. Whew. … [Read more...] about Make Your Sales More Efficient with Sales Qualified Leads (SQLs)

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