18 Sales Best Practices From the Most Accomplished Sellers We Know

We’ve come a long way since the ancient Greek chariot — the bicycle, the car, the segway? — but we’ve still never improved on the wheel. Some things are so great they don’t need to be reinvented. With all the change coming to sales today — the data, the automation, the AI — there’s some comfort in knowing that the most basic sales best practices are here to stay. 

We’re sharing 18 of those sales best practices below, culled from the most successful sales professionals we know with decades of experience among them. This guidance ranges from joining a sales community to basing decisions on sales data, and we hope you’ll come back to it when you’re in need of a refresher on the fundamentals.

List of sales best practices: 1. Join a sales community to grow your career 2. Build a buyer persona before you start selling 3.