“It’s nice to know that even after 30 years of being a professional seller, this old dog can learn new tricks,” said Kevin Thiele, CRO of Sales Code. He was referring to his favorite sales book — MEDDICC: The Ultimate Guide To Staying One Step Ahead in the Complex Sale — and how its words of wisdom helped him save a deal.
Salesblazers like Thiele say that a growth mindset is the secret to becoming a top seller. So we searched far and wide to compile 12 must-read sales books that have insights to impart to new sellers and seasoned reps alike. The books below draw on a range of topics, from product positioning to pitching to closing. But they do share something in common: a focus on the human relationship, the building block of sales. Let’s take a look.
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