Media companies are losing advertisers at an alarming rate, a trend that’s only expected to continue. According to the Media & Entertainment Industry Insights Report, 39% of media companies expect advertising spend to continue going down over the next 18 months. Gone are the days when advertising technology rode the wave of soaring programmatic ad sales – from $60 billion in … [Read more...] about 5 Ways AI Is Changing Advertising Sales
Everything We Learned About AI for Sales at Dreamforce 2023
Dreamforce was epic. We shared advice and industry news with Salesblazers, made friends, and handed out scads of swag (our plushies are second to none). Among all the catch-ups and learning sessions this year, though, one topic stood out: the critical importance of artificial intelligence (AI) in sales. Sales teams are seeing the rise of new AI tools to help prospecting, … [Read more...] about Everything We Learned About AI for Sales at Dreamforce 2023