Media companies are losing advertisers at an alarming rate, a trend that’s only expected to continue. According to the Media & Entertainment Industry Insights Report, 39% of media companies expect advertising spend to continue going down over the next 18 months.
Gone are the days when advertising technology rode the wave of soaring programmatic ad sales – from $60 billion in 2019 to $97 billion in 2022 – declining to a projected 74.88 billion dollars by the end of 2023. Still, getting the most out of your no. 1 revenue source should be a priority. That means keeping your advertisers happy and investing in your platform more.
AI can help.
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