Jarrett OBrien

Each individual’s relationship with a nonprofit is personal, based on their unique experience with the organization. A single person may donate at different levels depending on the nonprofit they support, not just their income. People volunteer, subscribe, attend events, become members, and seek services for different reasons. A few questions to ask yourselves: Do you know what … [Read more...] about Marketing Trail Guide for More Personalized Communications

We are excited to release the 2021 State of Nonprofit Marketing Report in partnership with the Salesforce.com research team. This report contains responses that have been analyzed from 390 nonprofit marketers around the world as part of a broader survey of 8,200 marketers, including corporations and nonprofit organizations. People have shifted online in record numbers … [Read more...] about 5 Top Trends in the 2021 State of Nonprofit Marketing Report

If you’re looking to maximize the biggest season for nonprofit fundraising, now is the time to ensure your data, systems, and marketing campaigns are set up correctly, giving yourself plenty of time to test and iterate for success. If we’ve learned anything from this past year, it’s that agility is the key to driving impact. Forced to adapt, many made a shift to digital … [Read more...] about 5 Ways to Weave Digital Into End-of-Year Giving

In the past year, mission-driven organizations have been forced to adapt and make the shift to a digital-first strategy to raise funds, market their mission, and manage their programs. Nonprofits have continued to carry out their work, make impressive pivots, take big risks, and achieve tremendous results for their communities.  What is a Digital–First Strategy? It’s a mindset … [Read more...] about 7 Digital-First Recipes For Nonprofit Success

We are excited to announce our commitment to build new technology to help mission-driven organizations raise more resources, with far less effort, at the rapid pace of change in the world today. Our goal with these innovations is to help you fundraise using your data more efficiently and provide meaningful supporter experiences that inspire people to give. Nonprofits need … [Read more...] about Announcing the New End-to-End Fundraising Suite of Products to Deliver Personalized Supporter Experiences