We are excited to release the 2021 State of Nonprofit Marketing Report in partnership with the Salesforce.com research team. This report contains responses that have been analyzed from 390 nonprofit marketers around the world as part of a broader survey of 8,200 marketers, including corporations and nonprofit organizations.
People have shifted online in record numbers throughout the pandemic, which has resulted in digital overload and fatigue for many of us. And while technology and channels keep expanding, regulations typically constrict marketers. Meanwhile, the nonprofit sector is overcoming challenges faced by increasing disasters and community needs, combined with new opportunities for tapping into people’s passion to create change.
It’s clear that the pandemic altered many aspects of how nonprofits operate. Brian Tumpowsky, head of digital technology at UNICEF USA, discussed these changes in a recent interview. “We realized that people were going to be connecting with us virtually more and more.
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