Each individual’s relationship with a nonprofit is personal, based on their unique experience with the organization. A single person may donate at different levels depending on the nonprofit they support, not just their income. People volunteer, subscribe, attend events, become members, and seek services for different reasons.
A few questions to ask yourselves: Do you know what motivates people in each of these critical moments? Are you recognizing a person’s dynamic relationship, previous experiences, preferences, passion, and where they are on their journey with your organization?
Our ability to personalize both online and offline experiences is only as good as the data we collect. In the latest State of Nonprofit Marketing Report, a global survey of nonprofit marketers, 71% say their engagement is data-driven, but only 33% are completely satisfied with their ability to use data to create more relevant experiences.
This opportunity for better personalization showed up again in
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