Cristina Jones

Today Salesforce.org was named an honoree of Fast Company’s 2022 Brands That Matter Awards, recognizing brands that have achieved relevance through cultural impact and social engagement, and whose branding authentically communicates their missions and ideals. At Salesforce.org, our full focus is on powering the purpose of nonprofit organizations and educational institutions … [Read more...] about Salesforce.org Named An Honoree Of Fast Company’s 2022 Brands That Matter Awards

A new survey by McKinsey confirms that 9 out of 10 employers surveyed include behavioral health among their top workforce health concerns, noting that COVID-19 is affecting productivity. In fact, the National Alliance on Mental Illness reveals that depression and anxiety cost the world $1 trillion each year in lost productivity. Clearly, it’s our responsibility as corporate … [Read more...] about Supporting Mental Health in the Workplace

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Our special guest speaker was master storyteller, pianist, and composer Harold O’Neal, a fellow of the Royal Society of the Arts and creative expert on the Academy Award-winning Pixar film Soul. … [Read more...] about 5 Tips for Defining Brand Identity Through Intentional Storytelling

The saying that “No one is safe until everyone is safe” has always been true. But for some, it’s taken a global pandemic to see that truth reflected in daily reality. And while no one would argue with the fact that where you live shouldn’t determine whether you live, the reality is far from the ideal. The COVID-19 pandemic is the most recent, glaring example of deeply-rooted … [Read more...] about Force Multiplier Podcast Episode 2: Creating More Equitable Healthcare

Hunger. Food insecurity. Nutrition insecurity. As our understanding of the problem has evolved, the language we use has evolved too. We once thought the problem was simply about a lack of calories, but now we know it’s more about not having enough nutritious food to support body and brain development. Of course, nutrition insecurity is far from a new problem, and … [Read more...] about Force Multiplier Podcast Episode 1: Addressing Hidden Hunger in our Communities