Implementing an Email Service Provider (ESP), or switching to a new one, is a significant change for your organization. Whether your existing provider is sunsetting the ESP your organization uses, or you’re investing in an ESP for the first time, this is a perfect opportunity to alleviate email marketing challenges in your organization and align email efforts with other areas … [Read more...] about How to Plan a Successful ESP Implementation or Migration
Top Takeaways from the Salesforce 2021 Marketing Intelligence Report
Chris Zullo, AllCloud’s Marketing Cloud Practice Director, shares his insights and advice on preparing your marketing operations for the next wave of change in data and analytics.How are marketers operationalizing growth mandates, improving visibility into marketing ROI, and using data to support business objectives? What are the top challenges integrating marketing data? And … [Read more...] about Top Takeaways from the Salesforce 2021 Marketing Intelligence Report