Chris Zullo, AllCloud’s Marketing Cloud Practice Director, shares his insights and advice on preparing your marketing operations for the next wave of change in data and analytics.
How are marketers operationalizing growth mandates, improving visibility into marketing ROI, and using data to support business objectives? What are the top challenges integrating marketing data? And what is the role of cross-channel marketing?
These are some of the most pressing questions Salesforce answers in the newly released Marketing Intelligence Report: Data and Analytics Trends to Drive Future Growth. Based on data collected from over 1,050 marketing decision-makers worldwide, the report drills down into the top five improvements marketers are making right now.
After digging deeper into the trends highlighted in this latest report, I sat down for a Q&A with my team to share my top takeaways and offer some tips to the community at large.
What are the most important takeaways from Salesforce’s new Marketing Intelligence Report?
This
Leave a Reply