Implementing an Email Service Provider (ESP), or switching to a new one, is a significant change for your organization. Whether your existing provider is sunsetting the ESP your organization uses, or you’re investing in an ESP for the first time, this is a perfect opportunity to alleviate email marketing challenges in your organization and align email efforts with other areas of your business.
While you may be excited for what the future can hold with your new ESP, the task of implementing the solution or migrating from a legacy ESP can feel overwhelming.
The key to a successful transition lies in planning ahead. Many challenges of rolling out a new technology solution can be anticipated, if not outright avoided, with a sound plan.
Here are three tips for planning your ESP implementation or migration to help make the transition a smooth one.
1. Follow the 80/20 Rule: Your Plan Determines Your Success
When it comes to ESP implementations,
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