The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research, the number of outbound emails increased 15% last year. The volume of sends is high because it’s driven by high customer engagement. And now … [Read more...] about How to Use AI to Transform Your Email Marketing
How You Can Get Started With Email Marketing Today
Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many … [Read more...] about How You Can Get Started With Email Marketing Today