The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research, the number of outbound emails increased 15% last year. The volume of sends is high because it’s driven by high customer engagement. And now AI in email marketing is helping to boost results even more.
AI is helping us in many ways, but it’s still in the early stage. There are plenty of questions that marketers need to answer before fully taking advantage of the technology. How do we integrate AI into our strategy? How will AI work with our existing platform? How will we know AI will target customers the way we want?
Read on for tips on how AI can help your email marketing, from generating
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