In Part 1 of our blog series on strategies that drive success in the Salesforce partner ecosystem, we took a closer look at the value of alignment across teams, in terms of product-market fit and messaging, and within the context of building a go-to-market alliances team. Now, we’ll shift to another core piece of succeeding alongside Salesforce — designing buyers’ and sellers’ journeys.
These journeys represent two sides of the same coin: every step it takes to move a deal from first meeting to closed deal. Think trial experience, demo environments, and everything in between. Zeroing in on how your buyers purchase your products and how your sales team sells can help uncover opportunities for key wins.
Let’s continue along with lessons from our Acting Like a Top 25 ISV webinar series and dive into what it takes to get — and keep — your buyer and seller journeys on track.
The Buyer’s Journey — Trial Experience Is Everything
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