A global pandemic may seem like a strange time to be sharing how to build a business, given nobody knows what the near future holds. One vital lesson learned is that product officers may have precious little control over circumstances surrounding a product release. Yet another key point to consider is that sound advice for going to market in good times is also sound advice for going to market in bad.
Core to that advice? Get your go-to-market plan in order — and if Salesforce is part of that plan, evaluate if you have set yourself up for success.
What is the Great Separation?
Businesses with a sound go-to-market strategy are better positioned to enjoy success regardless of market climate. With this in mind, CodeScience CEO Brian Walsh has introduced the idea of the Great Separation.
“The Great Separation is the idea that companies who are solving essential issues and have go-to-market plans rooted in real customer needs
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