These days, the vast majority of consumers consult reviews when navigating the purchase journey regardless of what they’re shopping for. In fact, nearly three-quarters of consumers consider reviews to be at least somewhat important when making a purchase decision. What’s more, reviews are one of the top three factors impacting purchase decisions.
Source: 1440 The Growing Role of UGC in the Purchase Journey
Consumers turn to many different sources to find reviews; it all depends on what they’re shopping for. For example, a shopper looking for feedback about a store location might turn to Google, while a consumer seeking out product reviews might consult a brand’s site or Amazon.
But there’s one source of reviews that’s increasingly important for consumers: Trustpilot.
It’s not enough for brands to sit back while Trustpilot reviews come in. Instead, they must actively manage this content if they expect to maximize customer satisfaction, preserve trust, and drive sales.
In this blog, we’ll explore
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