These days, the vast majority of consumers consult reviews when navigating the purchase journey regardless of what they’re shopping for. In fact, nearly three-quarters of consumers consider reviews to be at least somewhat important when making a purchase decision. What’s more, reviews are one of the top three factors impacting purchase decisions.Source: 1440 The Growing Role of … [Read more...] about Why You Should Be Managing Trustpilot Reviews in Salesforce (and How to Get Started)
Why UGC Management Belongs in Salesforce
User-generated content (UGC) — including ratings, reviews, and questions and answers (Q&A) — has become essential to consumers wherever they are on the purchase journey.When consumers are just starting on their purchase journey, they often turn to reviews or Q&A to hear about the experiences of others to make more informed purchase decisions. According to our recent … [Read more...] about Why UGC Management Belongs in Salesforce