Geoanalytics is just one of the many terms used to describe location-based data analysis. Other names for it include location intelligence, geolocation, geospatial analysis, geographic analysis, and many others.
In reality, all of these terms are describing the same basic idea: applying geography to your business processes in order to gain analytical insights. Geoanalytics is a form of data visualization that contextualizes your data and uncovers insights through geographic location.
Integrating geography with business analytics results in Geoanalytics. Put simply, Geoanalytics gives you a new perspective — a visual perspective — and AppExchange has apps that make the process simple.
After all, decision-makers don’t need more data, just a better way to interpret what they already have.
This is the problem Geoanalytics apps are made to solve.
How does Geoanalytics work?
Geoanalytics apps can location-enable Salesforce to help you geographically visualize your accounts, contacts, opportunities, and any other Salesforce data — but how?
It begins by layering sets of data on a map so you can compare and
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