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Using Behavioral Science to Nudge Your Customers Toward Success

February 2, 2021 by Phil Everhart Leave a Comment

My daughter asked me recently to help her with her math assignment. She took me to her online math platform which presented us with a timed homework assignment. As we were performing the math questions together, she could see how her work compared to her other classmates. The more questions she answered correctly, the more rewards and acknowledgments she received for her success. I could easily see by her expressions she was motivated to answer all the questions correctly. She even did the extra credit! She was delighted with the process and ended as a top performer amongst her classmates.

The technique employed in my daughter’s math program is called “nudging”, and it can also benefit your business if implemented correctly. At SmartFox Technologies we understand the value of nudging. These behavioral nudges help our customers drive performance management to their Sales Teams within Salesforce. Keep in mind that nudging is

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