The Walk: Why your Sales Team Needs to Start Educating your Customers

The Walk: Why Your Sales Team Needs to Start Educating your Customers

One of the most exciting things a sales rep can experience is when a customer explains that they bought a product or service because the sales rep took the time to walk them through the process. Too often, sales reps fail to do something we call the “The Walk” at SmartFox Technologies.

Let’s take a closer look at how “The Walk” can help both your company and customers, and how Salesforce and AppExchange apps can help you enable it.

What is ‘The Walk’ and why does it matter?

“The Walk” is truly one of the most important game-changers in the sales process. Let me explain. Quite often customers are buying products or services for the first or second time in their career. Sometimes, even their job depends on the success of this purchase. For this reason, the customer often doesn’t know how to start