The Power of Business Adaptability and The Art of The Pivot

To this day, when I hear the word pivot, I think of Ross yelling, “PIVOT!” as he tries futilely to get his couch up the stairs (you know what I’m talking about — Friends). But that’s exactly what nearly every business needs to be yelling right now: “Pivot! Pivot Like your livelihood depends on it!” Because it does.

In a time of upheaval and marketplace change, a business must be forward-thinking and pivot to survive. None of us have ever seen such drastic change to business and life as we are experiencing now, so we must pivot like never before, even re-inventing if necessary. We have all seen businesses pivoting around us: restaurants switching to special take-out menus, doctors transitioning to telehealth, and brick and mortar stores increasing their web presence.

Serving Customers Across Every Channel

At Pacific Point, we’ve seen a shift in the mindset of our client’s digital transformation. The days of our clients thinking