CodeScience’s 4th Annual State of AppExchange Partners Report provides an independent look at the Salesforce AppExchange via survey responses from leaders who are building their businesses there. In this year’s report, we examine the concept of The Great Separation and why partners in the ecosystem are experiencing unprecedented resiliency in the face of so much change.
With 46% of our respondents stating they are expecting to surpass their original revenue projections, this doesn’t sound like an ecosystem that is struggling. There are 3 common characteristics for companies who are thriving and carving out their lead as part of The Great Separation.
They are repackaging existing technology into new solutions that solve the challenges customers are facing.Said solutions are positioned as business continuity rather than digital transformation.The companies are all investing heavily in R&D, Sales, and Marketing.Turning Adversity Into Competitive Advantage
Throughout our report, we feature companies who have embraced The Great Separation — repackaging their technology into
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