In this period of uncertainty, I ask myself one question: How do we want our customers to describe us in six months, 12 months, and five years from now? We want our customers and partners to know that when times got toughest, Salesforce was there. The most important thing for any salesperson to do right now is to show up. For all of us, this is a unique situation. We must be empathetic and understand that everyone is being impacted in different ways.
Ask yourself how you want your customers to remember you. Did you lean in? Did you add value? Did you provide your customers with tools and best practices to navigate this situation? Below are some ways you can think about organizing your sales teams to ensure customers look back at your company in a helpful and positive light.
Meet Your Customers and Prospects Where They Are
It all starts with empathy.
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