Measuring Cause and Effect: How Real-Time Forecasting Can Become A Superpower For Your Business

Rolling forecasts are still a fairly new concept for businesses.

In many organizations, financial planning is as follows: at the end of every year, you create a budget for the following year based on historical data. You look at how much money you spent in the past 365 days on marketing, sales, training, and technology, and then you adjust your budget accordingly. For the most part, once a business creates a budget for the next year, they don’t typically make any changes until the following year. They have their milestones and metrics in place, and they stay the course.

What technology has recently enabled, however, is the ability to know what’s happening in the business in real-time — and to make changes to your forecast based on your original budget.

Adjusting on the fly with real-time forecasting

Let’s say you had a terrible last month of sales, and you are way under where you thought the business should