The advantage of CRM lies in its ability to automate many of the previously labor-intensive tasks involved in running a company’s sales, marketing, and customer services. CRM also centralizes customer data — enabling a sales team to focus less on administrative tasks and more on helping their customers achieve profitability.
When one looks at the wealth of solutions offered today in the area of CRM services, companies such as Salesforce are building the demand for integration with on-premises back-end systems, such as enterprise resource planning systems (SAP, Oracle, JD Edwards and so on). Businesses adopting Salesforce see it as an opportunity to meet their business needs quickly, avoiding familiar IT constraints of bottlenecks and priorities.
The Challenge: Integration and Security
Despite the benefits of on-demand CRM, industry analysts are in agreement that the main challenges to implementation in the minds of potential users are integration and security. There is no question that the increase in the
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