Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.
Limited resources don’t have to mean scrapping plans — it’s all about adapting. Here’s how to think about marketing your business on a budget.
First, look at last year’s marketing strategy
A lot has changed this year, and your first step should be to reflect. Have any of your competitors closed, temporarily or permanently? Have other businesses expanded or stepped in to fill the void? Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers.
Evaluate the market and conduct some research
Conduct market research to see where you can
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