By: Cecile Poyet, Director Product Marketing
The idea of leveraging business as a force for good is not new. In 2006, three friends left careers in business and private equity and created the B Corp movement, a new kind of business that balances purpose and profit. By the end of 2007, 82 companies had obtained their B Corp certification. In April 2010, Maryland became the first U.S. state to pass benefit corporation legislation. A couple years later, in 2015, a few organizations, including Salesforce, came together to create Pledge 1%, the global movement to inspire, educate, and empower every company to be a force for good. These companies knew first-hand that pledging a small portion of their future success today could have an enormous impact tomorrow.
However, something shifted in 2020. Leaders that were not fully convinced about leveraging their business as a platform for good, or those who had
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