How the Global Leader in Thermal Food Preparation Utilized Magic xpi and Salesforce to Digitize Operations
RATIONAL AG, a global leader in thermal food preparation, sees over 140 million dishes prepared every day using their cooking systems. Since its start 46 years ago, the company has been consistently innovative on behalf of its customers. But in order to continue providing excellent service, they needed a way to digitize and integrate their sales, marketing, and customer service processes.
By extending Salesforce with the Magic xpi Integration Platform solution, available on AppExchange, RATIONAL AG digitized processes in sales, marketing, after-sales and service, and even managed to establish a central customer database. The result? RATIONAL AG is now able to map every customer journey with all its touchpoints on one platform and respond quickly to their wishes. Additionally, RATIONAL AG can provide better service to customers while also improving the efficiency of internal operations.
Industry 4.0 — Digitizing
Leave a Reply