Diversifying your donor base has two meanings: to ensure your revenue comes from a variety of sources so that your organization can better weather economic fluctuations, and to ensure your donor base reflects the diversity of your community. By focusing on the second meaning, you get a double benefit: you access more economic opportunities while strengthening your stakeholder base.
The U.S. population is more racially and ethnically diverse now than ever before, creating greater opportunity for nonprofits that can authentically engage more communities in their work. However, many organizations aren’t even sure where to get started, how to benchmark, or how to tie DEI strategies to fundraising success.
I recently had the privilege of moderating a panel discussion with experts in nonprofit fundraising centered around the recently released Everyday Donors of Color report from The Lilly School of Philanthropy. Below is a list of the key findings from the report:
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