Blogs

We’re bringing you a new content series on IdeaExchange to keep you informed and engaged with our evolving cloud product landscape. As part of our ongoing commitment to transparency and customer alignment, the series will provide updates on upcoming cloud product developments. Stay tuned for more cloud content coming soon to IdeaExchange. At the recent Salesforce True to the … [Read more...] about Revolutionizing Revenue: A Sneak Peek at the Revenue Cloud Roadmap

Salesforce has a portfolio of 50+ credentials to validate your skills and grow your career. Safeguarding the integrity of your certifications is core to what we do and is a critical piece to maintaining the high standards we upload for Salesforce Credentials. Here are three key steps we take every day to make sure that Salesforce credentials are secure. Step 1. Defense – We … [Read more...] about 3 Steps We Take to Safeguard Your Salesforce Credentials

Generative AI relevance, or the degree to which AI outputs are useful, relevant, and aligned to business needs, is such a vexing business challenge it’s been described as one side of the AI Bermuda Triangle.  That’s because data, on its own, provides little context about meaning, origin, or anything else. Simply put, better data gives you better answers from AI. For example, if … [Read more...] about Raise Your AI’s IQ With Metadata

If you’re like most sales professionals, you probably still heavily rely on email — and that’s not going away. Even with the advent of social media and other messaging platforms, email remains a top channel for prospecting. In fact, research firm McKinsey found that email is 40 times more effective at hooking customers than social media. That said, there’s a pressing question … [Read more...] about Keep it Brief: How to Write Subject Lines for Sales Emails that Actually Get Opened

Your phone rings, you don’t hear it because your ringer is off. Ok fine, let’s pretend it was on for a second and you did hear it and you look at the caller ID to make a quick decision about whether to answer. If it’s someone you know, chances are non-zero you’ll pick up. If not, it’s going straight to voicemail. In my experience, using the phone, and even email, to connect … [Read more...] about 4 Types of Channel Partnerships and How to Find Them