Your phone rings, you don’t hear it because your ringer is off. Ok fine, let’s pretend it was on for a second and you did hear it and you look at the caller ID to make a quick decision about whether to answer. If it’s someone you know, chances are non-zero you’ll pick up. If not, it’s going straight to voicemail.
In my experience, using the phone, and even email, to connect with sales prospects has become less effective because it’s often met with suspicion or viewed as a distraction — not a great place to start a connection. It’s why referral partners have gained in popularity, because the person calling is already a trusted contact.
This article describes the various types of channel partnerships, including referral partners, and how you can start using them to generate sales revenue.
What you’ll learn: What is a channel partnership in sales?
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