Blogs

The business of wholesale telecom sales is fundamentally transforming. Free messaging apps like WhatsApp have taken away from wholesale telecoms’ core voice service business. Plus, data service has become increasingly commoditized. In response, the wholesale market has expanded to a diverse set of offerings such as leasing network infrastructure including fiber and providing … [Read more...] about Wholesale Telecom Sales is Getting More Complex. Here’s How AI Can Help You Keep Up

If you’ve been a Salesforce customer for more than five minutes, you’ve likely heard us talk about our commitment to Trust (yes, we take it that seriously!). The framework we follow for upholding the highest level of trust between Salesforce and our customers is called the Shared Responsibility Model. This is a “widely-used model by cloud providers where the provider is in … [Read more...] about How to Prevent 3 Common Misconfiguration Mistakes

Peanut butter and jelly. Fish and chips. Macaroni and cheese. Some things are just better together. The same goes for the role of sales engineer. What’s a sales engineer? It’s a mash-up of sales and tech. And when those two skill sets come together, they create a hugely valuable member of a sales team. Here, we cover what you’ll do, the skills and experience needed to be … [Read more...] about What Is a Sales Engineer, and What Do They Do?

Today on the Salesforce Admins Podcast, we have another deep dive with Josh Birk, who talks to Shoby Abdi, Principle Architecture Evangelist at Salesforce. Join us as we chat about the Well-Architected framework, why you should start using Data Cloud, and what you need to do to get ready. You should subscribe for the full episode, but here are a few takeaways from our … [Read more...] about Why Should You Integrate Data Cloud with Your Salesforce CRM?

What you’ll learn What is first-party data and why is it so important? Build the culture and infrastructure to adapt to first-party data Find tools and tactics that work – and stop using old methods that don’t Get the most out of your first-party data Understand how first-party data impacts generative AI The era of third-party data is just about over – long live first-party … [Read more...] about First-Party Data: How You Can Succeed in a Cookieless World