The business of wholesale telecom sales is fundamentally transforming. Free messaging apps like WhatsApp have taken away from wholesale telecoms’ core voice service business. Plus, data service has become increasingly commoditized.
In response, the wholesale market has expanded to a diverse set of offerings such as leasing network infrastructure including fiber and providing managed services for IT and business functions, in addition to cloud solutions and location hosting for hardware.
Bottom line, wholesalers are now expected to be more agile and innovative in an ever-evolving ecosystem, which puts the focus on the customer experience and marketplace partnerships. But with a myriad of potential offerings and rapidly changing market dynamics, this makes the selling process increasingly complex.
For example, a major national telecommunications provider has expanded their offerings with an extensive fiber network, but now has the challenge of optimizing management and sales of this new infrastructure across multiple states. Maximizing
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