Nature is not always a walk in the park. In the corporate context, nature can be both a risk and an opportunity. Salesforce is committed to accelerating our customers and the broader nature positive movement. That’s why we launched Business + Nature, a webinar series in partnership with Wonderoom, to help answer some of the tough questions companies are asking about how to … [Read more...] about Why a Nature Strategy Is Good for Business Strategy – 10 Tips
Blogs
What Is SPIN Selling? A Way to Build Trust With Your Customers
Building strong relationships with customers has never been more important for sellers. With 87% of business buyers now expecting sales reps to act as trusted advisors, according to State of Sales research, finding meaningful ways to connect with your customers is key. With a focus on asking the right questions and actively listening to the answers, SPIN selling is a … [Read more...] about What Is SPIN Selling? A Way to Build Trust With Your Customers
What Is a Unique Selling Proposition (USP) and How Do You Craft One That Works?
It’s no secret that customers have many options when it comes to the products and services they buy — but that’s not always a good thing. In fact, too many choices can often make it harder to choose. So how can you stand out in a saturated market and steer more customers your way? With a unique selling proposition (USP). Think of your USP like a lighthouse. To cut through the … [Read more...] about What Is a Unique Selling Proposition (USP) and How Do You Craft One That Works?
Tiny Titans: How Small Language Models Outperform LLMs for Less
When it comes to generative AI and the models that drive them, sometimes less is more. Many businesses find that small language models tailored for very specific tasks can be more effective and efficient than large language models (LLMs). Small models are less expensive to train and maintain, and often outperform the kitchen-sink approach of their gigantic multipurpose … [Read more...] about Tiny Titans: How Small Language Models Outperform LLMs for Less
10 Ways To Prep Your Knowledge Base for AI Grounding
Generative AI has the potential to streamline customer service delivery. But you need the right approach — and knowledge management is an essential ingredient. In fact, your knowledge base holds the key to making AI-generated content more accurate and specific to your organization. This is done through a process called AI grounding. In short, grounding involves connecting your … [Read more...] about 10 Ways To Prep Your Knowledge Base for AI Grounding