Blogs

By: Jarrett O’Brien and Katharine Bierce Each year, Salesforce.org looks to better understand the role nonprofits have in serving their communities, what is shifting within the nonprofit space, and how technology supports their ability to fund and run their mission. One of our main goals is to better understand the strategies that nonprofit leaders are putting in place … [Read more...] about Announcing the Latest Nonprofit Trends Report

The Salesforce World Tour is coming to Boston on April 2, 2020. Get ready for a full day of innovation and inspiration at the Hynes Convention Center in downtown Boston. If you haven’t already, register here and you’ll get more info about the day-long event. We want YOU to present at Salesforce World Tour Boston! The World Tour will have an Admin area where you can … [Read more...] about The Salesforce World Tour Boston Call for Presentations is Open

I was fortunate to start my career at Salesforce right out of college. Looking back, I feel lucky to have stumbled across Salesforce during a business school case study in 2013 where, at the time, Salesforce was growing 35 percent year over year and was the #1 CRM company in the industry. Today, the Salesforce Economy is set to create 4.2 million jobs by 2025. Now, more than … [Read more...] about How Do You Expand the Salesforce Ecosystem? Start in the Classroom

It’s no secret that marketing automation technology and your CRM should be the perfect couple and work seamlessly together. Still, many nonprofits are using tools that don’t integrate, leading to data silos as fundraising and marketing teams work in isolation rather than in sync. The knock-on effect may be a breakdown in the lead management process and the potential … [Read more...] about Better Together: Building Stronger Relationships with Pardot and NPSP

By: Gina Marques, CRM Manager, OwnBackup By storing your data in Salesforce.org Education Cloud, universities and colleges can provide students, alumni, and faculty with connected experiences across communication channels and departments. Students no longer have to spend all day waiting in lines to register for courses, to discuss financial aid options, and to sign up for … [Read more...] about 8 Steps to Protect Your Student and Alumni Data