It’s no secret that marketing automation technology and your CRM should be the perfect couple and work seamlessly together. Still, many nonprofits are using tools that don’t integrate, leading to data silos as fundraising and marketing teams work in isolation rather than in sync. The knock-on effect may be a breakdown in the lead management process and the potential loss of new opportunities. But if driving impact is everyone’s end game, what’s with the conflict?
In this blog, we will share some of the benefits of using Pardot and Nonprofit Success Pack (NPSP) together as the ultimate dynamic duo to get increased ROI from your marketing efforts and technology investment.
A single source of truth
Marketing campaigns may generate buzz, but ROI can remain ambiguous, leaving marketers struggling to prove their worth. On the flip side, fundraising teams get frustrated when marketing campaigns bring them unqualified leads who are
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