By: Jarrett O’Brien and Katharine Bierce
Each year, Salesforce.org looks to better understand the role nonprofits have in serving their communities, what is shifting within the nonprofit space, and how technology supports their ability to fund and run their mission. One of our main goals is to better understand the strategies that nonprofit leaders are putting in place with technology, and share these learnings with the broader community.
The latest Nonprofit Trends Report surveyed 725 nonprofit leaders, up from 450 in our previous report. We found that nonprofits want to develop more effective ways to grow their programs, connect with donors, create better constituent experiences, and engage their partners.
Two key findings: the vast majority (85%) of nonprofits surveyed said technology is the key to the success of their organizations, less than one quarter (23%) actually had a long-term strategy and vision for how technology would be
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